LA CRISI DELLA NARRAZIONE

INFORMAZIONE, POLITICA E VITA QUOTIDIANA

Abstract

Written by South Korean philosopher Byung-Chul Han in 2024 and published by Einaudi, the book La Crisi della Narrazione gathers critical reflections on the transformations of communication in a society increasingly shaped by consumer culture. Through an essayistic approach grounded in philosophical references, Han reflects on how, in the present era of transformative economics, communication becomes a strategic tool for shaping individual identity. Whereas the graphic sign was once considered the primary narrative vehicle, today it has become one of several devices that designers may employ to foster inner transformations in the process of constructing networks of meaning. Human beings, defined by Han as Animal Narrans, have always sought to make sense of their existence through storytelling. Yet the current communicative system has replaced narrative storytelling with consumerist information, sacrificing the depth of narrative experience in favor of rapid, instantaneous, and often sterile consumption, oriented more toward the logic of “telling to sell”.