Segni & Simboli fra Design, Resistenza & Collettività
La Disobbedienza semiotica come atto civico di progetto
DOI:
https://doi.org/10.82068/pgjournal.2026.23.42.06Parole chiave:
Disobbedienza Semiotica, Design della Comunicazione, Cultura Visuale, Attivismo GraficoAbstract
Il contributo elabora una tassonomia preliminare della disobbedienza semiotica attraverso un approccio induttivo applicato a sedici casi studio distribuiti geograficamente e temporalmente. Attraverso l'analisi comparativa — dal Triangolo Rosa all'anguria palestinese, dalla Lambda LGBTQ+ al Jolly Roger di One Piece — lo studio identifica tre meccanismi operativi ricorrenti: la traslazione, che inverte la valenza semantica di simboli di oppressione o della vita quotidiana; la costruzione archetipale, che genera codici visivi interamente nuovi destinati a sedimentarsi come memoria collettiva; e l'hackeraggio del codice, che manipola deliberatamente simboli di cultura pop, artefatti comunicativi istituzionali e sistemi visivi attraverso allusione, metafora e polisemia, per veicolare messaggi di dissenso eludendo la censura algoritmica e le forme più insidiose di controllo preventivo.
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